quality through quantity

This article discusses the #1 thing to do to improve your positioning and create a stronger following online.

Quality over quantity, quality through quantity.

You know it as well as I do. In the search of perfection you strive to put out the best possible product possible, and as a result, you freeze and end up doing nothing. Nothing meets the standards you set yourself and so you do nothing.

Whenever I have this moment of perfection paralyses (I think it’s just a natural thing that everyone has in varying degrees) I find the voice of Gary Vaynerchuk repeating in my head. ‘quantity creates quality. Not the other way around. Just focus on increasing your output!’. This saying of Gary has helped me build Trickle Media and the community for what it is right now.

I have been saying it and I will say it again, in this time that we are living, information is abundant. Everything that I am saying here has been said already. (almost) Nobody has entirely original ideas or has exclusive information. Almost everything can be found and figured out through the information we have at our fingertips. The perceived value you hold in the eyes of your audience doesn’t come from the information that you have but rather from the way you make your audience feel. Connection has become more valuable than information.

Connection has become more valuable than information.

How do we connect? What is one of the biggest drivers of connection?
We could go really deep on this topic and we probably will in other articles. For now, let’s keep it simple by just mentioning the easiest and most important thing you can do to build connection: Show up.

Regardless of what type of connection, we can not help it but to connect with people we see often. No matter what, we will connect a certain thought, feeling or experience to someone if we see that person more often. By just showing up you are already winning.

By just showing up you are already winning.

This connects perfectly with the voice of Gary that is stuck in my mind. You need to increase your output. You will be able to position yourself better by listening to the comments and reactions you receive when putting things out. By increasing your output quantity and listening to the reaction, you find out exactly what your people want and how they want it. Your quality increases by listening to your audience. The cool thing is that if you put things out, listen to your audience and improve through their feedback, your audience will feel heard. Your audience will feel a certain appreciation towards you and your connection with them increases. Increasing your output is the best thing you can do for your online positioning.

Focus on increasing your output and the rest will follow.

If you are ready to take your business to the next level through the power of connection, come and join us at the Trickle Media Community. This community is here to make sure you succeed. Post your content for feedback, collaborate with others and enjoy daily insightful videos from me.
If you do any business online, this community is where you want to be.

Trickle out,
Mark